London Fashion Week AW16

London Fashion Week AW16

Hello! I’m Anna, the founder of the Le Fashion Fetish blog. Watch this space for the most up to date trend reports, cool London events and competitions with Nailberry.  It was only a few weeks ago we delved our freshly manicured claws into London Fashion Week. The atmosphere in London during Fashion Week is always so magical, the streets are bustling with photographers, celebrities, bloggers and Press. You can really feel the atmospheric buzz when you walk down Brewer Street, Soho. Nailberry had the pleasure of supporting Emilia Wickstead whose show kicked off Fashion Week with her incredibly romantic retro range, bursting with embellishments, heavy fabrics and dramatic billowy dresses which encompassed London in the 1930’s.




This year Nailberry used a never before seen shade called a ‘Touch of Powder’ to paint 30 models nails prior to the show with the help of the lovely PRIV team, from the exciting beauty and wellness app. A ‘Touch of Powder’ is a soft dusty pink and ‘is the definition of ultimate sophistication’ according to Sonia Hully, CEO & founder o Nailberry. The colour was then locked in with Nailberrys Fast Dry Gloss Top Coat.



Shop a ‘touch of Powder’ nail vanish here!




After the show ended, we didn’t stop there because what’s Fashion Week without a party or two? That’s right, Nailberry went all out this year and helped groom London to perfection. The exclusive after party in Soho at The Century Club, the event was called The Grooming Room. A private members club for Fashion Week VIP’s to sip champagne and delve into a world of beauty, nails, skincare and hair: i.e a girls paradise.










From the Grooming Room we dived straight into the ERDEM show which was the second show Nailberry supported this season, oh yes.  39 beautiful models had there nails painted by our LeSalon team (click here to download the app!) with our Le temps des Cerises, a deep red, which is my favorite colour!. Erdem after celebrating his 10th anniversary last Summer, delivered his most accomplished and desirable collection yet. Erdems collection was inspired by 1940’s silhouettes. The tailoring was gentle, flattering and embroidered- everything I look for in an outfit really








London Fashion Week left us on a high, we came, we saw, we conquered- We sit itching in our seats for the next season’s influx of trends!